Customers who are about to buy your products
Check what groups of internet users visited your website and were about to buy some products but never bought anything. Using our app, you can reach out to these groups with the right ad. Our system enables you to create user profiles and send information about them to external marketing partners: DoubleClick, AppNexus, etc.
Optimize your budget
Verify how much you are spending on ads that draw new customers to your business and how much you spend on generating a single sale. Thanks to our app, you will get a complete control over your online ads costs. You can integrate costs from various ad networks (e.g. AdWords, Facebook) in the OWAPro app and efficiently optimize your marketing budget.
Specify each ads’ share in sales
If you don’t want to use the Last-Click attribution model, you can attribute the real sales value to the sources (channels) of visits to your website. OWAPro offers you a conversion attribution model which is based on the real data from your website. Conversion Attribution to the actual channels is currently becoming a standard – so don’t hesitate to switch to this approach.