Since the very beginning of our company we have been focused on its continuous development as well as on the development of our apps and technologies.
We are creating advanced solutions which can improve the effectiveness of your online marketing campaigns.
We have been creating and developing apps that help manage online marketing campaigns since 2002.
Our apps, created by an experienced developer team in our technical center in Kraków, effectively help in increasing sales conversion rates in e-commerce. These apps make our clients' profits amount to billions of euros annually.
Every day, dozens of our servers effectively help our clients reach out to potential online customers all around the world.
We offer proven solutions which enable integrated and comprehensive managing of your online marketing campaigns.
Our apps allow for: profiling users, managing campaigns from various ad networks in one app, collection of data, data analysis and reporting.
Apart from technologies which are a basis of online marketing campaigns management, we also offer an innovative solution which analyzes the impact of TV commercials on the traffic of any given brand’s website.
René Schweier wins a competition for the best idea of a new internet service. Hurra Communications GmbH is established with its head office in Stuttgart.
Info Broker is created – it’s a platform used for sharing expert knowledge.
Beginnings in Kraków
A developer team is set up in Kraków. Its aim is to create software for SEM and SEO management.
TrackIt (now OWAPro) is created – an app used for tracking online marketing campaigns results. Hurra Communications Sp. z o.o. is established. Its aim is to develop software for online marketing management and to provide technical support for it.
Bid Managment (SEMPro)
Hurra Communications Sp. z o.o. gains access to the Google AdWords API. Bid Manager (now SEMPro) is created – an app used for AdWords campaigns management.
TV Ad Detection
An innovative solution – used for tracking of TV commercials broadcasts in real time and their integration with online marketing channels – is created.
Traditional methods for measuring the effectiveness of marketing campaigns is modernized with the help of our analytics team who creates complex, individually tailored attribution models.
External services integration
OWAPro can easily integrate with external ad services. Thanks to our tracking data, our clients boost effectiveness of their retargeting campaigns on platforms such as DoubleClick.